Annotated References

References

1. Cline, A. n.d.. Language, Meaning, and Communication. [online] Available at: http://atheism.about.com/od/criticalthinking/a/language_2.htm [Accessed: 27 July 2013].
   This webpage helps me understand more on language, meaning and emotions.
2. Festivals-holidays.com. 2012. Hari Raya Puasa – Malaysia. [online] Available at: http://www.festivals-holidays.com/hari-raya-puasa-malaysia/ [Accessed: 2 Aug 2013].From this website, I understand the signs of Hari Raya Puasa which enables me to understand more how the advertisements links to the festive celebration.
3. Festivals-holidays.com. 2012. Deepavali: The Festival of Lights – Malaysia. [online] Available at: http://www.festivals-holidays.com/deepavali-the-festival-of-lights-malaysia/ [Accessed: 2 Aug 2013].
   From this website, I understand the signs of Hari Deepavali which enables me to understand more how the advertisements links to the festive celebration.
4. Gehrmann, V. 2013. Symbolism of Colours - Chinese Customs. [online] Available at: http://www.nationsonline.org/oneworld/Chinese_Customs/colours.htm [Accessed: 1 Aug 2013].
   This website it helps me to understand what does the colour of Red represents in the Chinese culture. Then I can do a comparison of the red in Chinese and Western culture. Each gives a different connotation based on the red colour.
5. Incredibleart.org. 1994. Symbolism of Color: Using Color for Meaning. [online] Available at: http://www.incredibleart.org/lessons/middle/color2.htm [Accessed: 1 Aug 2013].
   This website it helps me to understand what does the colour of Red represents in the Western culture. Then I can do a comparison of the red in Western and Chinese culture. Each gives a different connotation based on the red colour.
6. Infoplease.com. 2011. How Many Spoken Languages | Infoplease.com. [online] Available at: http://www.infoplease.com/askeds/many-spoken-languages.html [Accessed: 23 July 2013].
   Not a very useful source, but it helps me to understand roughly how many language are used in this world.
7. Media.edusites.co.uk. 2009. MediaEdu - Media Studies Resources. [online] Available at: http://media.edusites.co.uk/article/understanding-media-language/ [Accessed: 23 July 2013].
   This source helps me to understand there are different media language, not just our human dialect, there are also the internet language, TV language, film language and etc.
8. Nsf.gov. 1996. Language and Linguistics: Introduction. [online] Available at: http://www.nsf.gov/news/special_reports/linguistics/intro.jsp [Accessed: 26 July 2013].
   This webpage also help me to understand more about language and linguistic and how they convey different meaning and message.
9. Parkinson, R. 2013. Chinese New Year. [online] Available at: http://chinesefood.about.com/od/chinesenewyear/a/newyearlegends_2.htm [Accessed: 2 Aug 2013].
   From this website, I understand the signs of Chinese New Year which enables me to understand more how the advertisements links to the festive celebration.
10. Petronas.com.my. 2011. PETRONAS. [online] Available at: http://www.petronas.com.my/media-relations/advertisements/Pages/prints-ads.aspx [Accessed: 29 July 2013].
    From this website, I've found the print advertisements of the Petronas of year 2008 for the festive celebration. This source is not very useful because I will not be comparing much on the print advertisements.
11. Petronas.com.my. 2011. PETRONAS. [online] Available at: http://www.petronas.com.my/about-us/Pages/corporate-profile.aspx [Accessed: 29 July 2013].
    This webpage is where I study and get information of the Petronas corporate.
12. Petronas.com.my. 2012. PETRONAS. [online] Available at: http://www.petronas.com.my/about-us/Pages/vision-mission.aspx [Accessed: 2 Aug 2013].
    This webpage I gather information on the vision and mission of Petronas and analyse on it. Being critical on it helps me to understand the way they direct the commercial might somehow linked with their vision and mission.
13. Petronas.com.my. 2011. PETRONAS. [online] Available at: http://www.petronas.com.my/about-us/Pages/default.aspx [Accessed: 29 July 2013].
    From this webpage, I gather all the basic information about Petronas.
14. Petronas.com.my. 2011. PETRONAS. [online] Available at: http://www.petronas.com.my/media-relations/advertisements/Pages/tv-commercials.aspx [Accessed: 3 Aug 2013].
    From this webpage, I analyse on the starting year where Petronas launch their first commercial until the commercial today. Then I do a comparison on what happen from the first launch until today.
15. redd-monitor.org. 2008. Conservation International shock advert adds to confusion about REDD. [online] Available at: http://www.redd-monitor.org/2008/10/25/conservation-international-shock-advert-adds-to-confusion-about-redd/ [Accessed: 23 July 2013].
    This webpage is where I find an example to describe my understanding on denotation, connotation and myth.
16. Users.aber.ac.uk. n.d.. Semiotics for Beginners: Denotation, Connotation and Myth. [online] Available at: http://users.aber.ac.uk/dgc/Documents/S4B/sem06.html [Accessed: 25 July 2013].This webpage helps me to understand more on the semiotics of the denotation, connotation and myth. It can also be used as a backup theory on my essay.
17. Uvm.edu. n.d.. Definitions of Semiotic Terms. [online] Available at: http://www.uvm.edu/~tstreete/semiotics_and_ads/terminology.html [Accessed: 29 July 2013].
    This webpage helps me to understand the basics meaning of each semiotics.
18. Varadan, S. n.d.. Online Jargon, Chat lingo, Internet slang. [online] Available at: http://reviews.in.88db.com/index.php/technology/internet/2732-online-jargon-chat-lingo-internet-slang-know-learn [Accessed: 28 July 2013].
    This webpage helps me to study about the internet language and what meaning and sign they convey.
19. YouTube. 2008. PETRONAS CHINESE NEW YEAR 2008 AD, REUNION DINNER. [online] Available at: http://www.youtube.com/watch?v=cqDdhloTLM4 [Accessed: 29 July 2013].
    This video is one of the video I choose to analyse and compare with another two different language commercial of the same year. It is useful because it provides a lot of depth in terms of the storyline. This commercial is used during the Chinese New Year 2008.
20. YouTube. 2008. Iklan Petronas Raya 2008 (enjoyvids.blogspot.com). [online] Available at: http://www.youtube.com/watch?v=fgaC8Wcj5os [Accessed: 29 July 2013].This video is one of the video I choose to analyse and compare with another two different language commercial of the same year. It is useful because it provides a lot of depth in terms of the storyline. This commercial is used during the Hari Raya 2008.
21. YouTube. 2008. Cool Petronas (Deepavali 2008). [online] Available at: http://www.youtube.com/watch?v=znUqBcL4Nv8 [Accessed: 29 July 2013].This video is one of the video I choose to analyse and compare with another two different language commercial of the same year. It is useful because it provides a lot of depth in terms of the storyline. This commercial is used during the Hari Deepavali 2008.
22. YouTube. 2008. Tan Hong Ming. [online] Available at: http://www.youtube.com/watch?v=UehSJlOQj2I [Accessed: 3 Aug 2013].
    This video is one of the famous video from Petronas. This video helps me to understand most Petronas commercials convey a moral value message inside it.
23. YouTube. 2000. Petronas Advertisement: Raya 2006. [online] Available at: http://www.youtube.com/watch?v=2fHa6FBO1OY [Accessed: 3 Aug 2013].
    This video is one of the video from Petronas - a Raya commercial from 2006. This video also helps me to understand most Petronas commercials convey a moral value message inside it.
24. YouTube. 2007. Petronas Chinese New Year Ad. [online] Available at: http://www.youtube.com/watch?v=M3NDaZ2p6ug [Accessed: 3 Aug 2013].
    This video is one of the video from Petronas - a Chinese new year commercial from 2006. This video also helps me to understand most Petronas commercials convey a moral value message inside it.
25. YouTube. 2013. PETRONAS Gawai Episode 6: The Journey. [online] Available at: http://www.youtube.com/watch?v=NAjCjCojCTU [Accessed: 3 Aug 2013].
    This video is one of the video from Petronas which document the story of the Iban community. This video helps me to understand Petronas is starting to neutralize the racial identity and include other race inside their projects.
26. YouTube. 2013. PETRONAS Kaamatan Episode 2: Traditional Food. [online] Available at: http://www.youtube.com/watch?v=L-Wxr-yMDQo [Accessed: 3 Aug 2013].
    This video is one of the video from Petronas which document the story of the Kadazan Dusun community. This also video helps me to understand Petronas is neutralizing the racial identity and starting to include other race inside their projects.

Commercial from 2002 - 2011

This blog will be talking about commercials advertised by Petronas from the start till the current commercials. I have analysed on which identity Petronas focused on each year.

Based on chart from the Petronas website, from year 2002 - 2005 they focused more on a single community identity, which is the Malay community. During this three years they've only advertised Hari Raya and not the other two big events. On the following year, Petronas started to include commercials of the two other big races in Malaysia - Chinese and Indian. The Chinese New Year, Hari Raya Puasa, Hari Deepavali and Merdeka commercial continues until today. Besides that, today Petronas started to include more and more different races in their projects. For example, the Kadazan Dusun & Iban community.

Kadazan Dusun

Iban

Petronas has now include more and more different community in their projects. From my analysis, they tend to neutralize the racial identity, keeping the racial issue down by being fair to all community. Besides that, Petronas commercials is keeping the religious identity to the minimal and family value to the maximum. Based on my observation on their commercials, Petronas enhance the moral and family value more compared to other identity.

YouTube. 2013. PETRONAS Gawai Episode 6: The Journey. [online] Available at: http://www.youtube.com/watch?v=NAjCjCojCTU [Accessed: 3 Aug 2013].

YouTube. 2013. PETRONAS Kaamatan Episode 2: Traditional Food. [online] Available at: http://www.youtube.com/watch?v=L-Wxr-yMDQo [Accessed: 3 Aug 2013].

Petronas.com.my. 2011. PETRONAS. [online] Available at: http://www.petronas.com.my/media-relations/advertisements/Pages/tv-commercials.aspx [Accessed: 3 Aug 2013].

Petronas Role Analysis

Here are some other Petronas advertisements.

2006 Chinese New Year

2006 Hari Raya

Tan Hong Ming

These are some other Petronas advertisements. From my analysis, most of the advertisements done by Petronas consists of moral values in it advertisements itself. They use their advertisements to teach the society the importance of the moral values. Why is Petronas designing their commercial in this way? Shouldn't these moral values be taught in the school by the teacher and our elderly? Or is it Petronas the corporation which linked with the government would like to take care of their peoples? Probably Malaysians did not practice the simple moral values after they have left the school, therefore Petronas took the role as the elderly and teacher to educate the society to encourage and raise the awareness of the importance of the moral values.

YouTube. 2008. Tan Hong Ming. [online] Available at: http://www.youtube.com/watch?v=UehSJlOQj2I [Accessed: 3 Aug 2013].

YouTube. 2000. Petronas Advertisement: Raya 2006. [online] Available at: http://www.youtube.com/watch?v=2fHa6FBO1OY [Accessed: 3 Aug 2013].

YouTube. 2007. Petronas Chinese New Year Ad. [online] Available at: http://www.youtube.com/watch?v=M3NDaZ2p6ug [Accessed: 3 Aug 2013].

Petronas

What is Petronas? Petronas is the national oil company of Malaysia since year 1974. This corporate has the ownership of all the petroleum resources of the country. Petronas started small and now currently is one of the largest corporation in the world. The following are the mission and vision of Petronas:

By reading from the shared values of the vision and mission of Petronas, they stated that they hold the duty and responsibility to guide and contribute to the well-being of peoples and also nations. Besides that, what they stated is also a part their mission statement - contributing to the well-being of peoples and nation.

Therefore, by analysing three of the commercials, there are moral value in it which educate and help the peoples to be a better person in life. By looking from this perspective, isn't Petronas had accomplished one of their mission statement - contributing to the people and nation?



Petronas.com.my. 2011. PETRONAS. [online] Available at: http://www.petronas.com.my/about-us/Pages/default.aspx [Accessed: 29 July 2013].

Petronas.com.my. 2012. PETRONAS. [online] Available at: http://www.petronas.com.my/about-us/Pages/vision-mission.aspx [Accessed: 2 Aug 2013].

Malaysia's Festive Celebration

This blog post is to talk about the signs of three big festive celebration of the three races in Malaysia, Chinese, Malay and Indian.

Chinese New Year

http://allmalaysia.info/wp-content/uploads/2012/01/CNY03.jpg

For CNY, usually we can spot a lot of reds during the festival. Before the Chinese New Year, the Chinese community will clean the house and decorate the house with red paper crafts, red symbolises good luck to them. Elders will also give out red packets to the younger ones, the red packets symbolises lucky money, and usually they will use the money to gamble. During the CNY eve, relatives will gather together and have their reunion dinner together, the more the merrier. Dress code is also one of the sign can be seen during CNY, female will be wearing Cheongsam and Samfu.

Hari Raya

http://golovolom.files.wordpress.com/2010/11/ismail.jpg

As for Hari Raya Puasa, it is usually signified using green colour. Hari Raya Puasa is the mark of the end of the fasting month. One of the sign during Raya is their dress code, Malay community are often dressed in their traditional cloths baju kurung(ladies) and baju melayu(gents). Besides that, during Raya, the younger Malay community will ask for forgiveness and blessing from the elderly by kissing the elderly's hands. During Raya, a lot of dishes will also be prepared for the relatives to enjoy.

Hari Deepavali

http://allmalaysia.info/wp-content/uploads/2010/10/coloursofdeepavali07.jpg

During Deepavali in Malaysia, there would be "Kolam" a colourful floor decorative art drawn using different materials such as turmeric powder and rice grains. The other sign is the oil lamp which fill up the ambience with warm glow. The oil lamp symbolises the triumph of the good over the evil.  Similar to CNY and Raya, clothing is one of the signs of Deepavali too, the Indian traditional cloths. The surrounding during Deepavali would be very colouful.

From the above are most of the common sign seen during the traditional festive season. These are all the small little signs which helps us to understand each traditional festive's culture and background.

Parkinson, R. 2013. Chinese New Year. [online] Available at: http://chinesefood.about.com/od/chinesenewyear/a/newyearlegends_2.htm [Accessed: 2 Aug 2013].

Festivals-holidays.com. 2012. Hari Raya Puasa – Malaysia. [online] Available at: http://www.festivals-holidays.com/hari-raya-puasa-malaysia/ [Accessed: 2 Aug 2013].

Festivals-holidays.com. 2012. Deepavali: The Festival of Lights – Malaysia. [online] Available at: http://www.festivals-holidays.com/deepavali-the-festival-of-lights-malaysia/ [Accessed: 2 Aug 2013].

Mind map

This is post about a mind map I drew to chart down the points I might include in the coming essay. In the essay, I will most probably include the background of the festival, background of Petronas. Besides that, comparison of the three commercials will be elaborated using the denotation, connotation and myth. Also, by doing this mind map, I realised I should do more research and analysis on Petronas and their other advertisements background.

Chart

This chart arrange and enable me to do a comparison more easily based on the denotations, connotations and myths of each festive commercials. Based on the chart, all of the Petronas commercials on 2008 share the different connotations.

CNY - talks about an orphan who didn't have experience on "Reunion Dinner" causing him doesn't know how to draw the specific theme drawing.

Raya - a sudden realisation on the worry and uneasy feeling of the mother when she misses, worry but could not call/contact the son.

Deepavali - talks about the greatness of a father, sacrificing himself by working hard in order to succeed his child's dream.

As for the myths, all three advertisements share a similar mythology which is more towards the family value. For Asian culture, it seems like taking care and appreciate the family is one of a big responsibility which as a son/daughter must hold on to. It is a big taboo for the Asian culture to not take care of their elderly. Unlike the western culture, whereby the son/daughter reached certain age they can have their own freedom and explore the things they want without having the big responsibility of taking care the elderly.

A Tiny Realisation

After writing few blog posts about denotations, connotations and myth, I have realised connotation is different. Different culture tends to understand signs and meanings differently. 

For example the colour of Red.

The Chinese culture and the Western culture seems to connote different meaning for Red. For Chinese red represents happiness and joy. Besides that, Chinese often use red because it brings good luck to them. As for the Westerners, red includes anger, aggressive, violent and some other negative meanings. Although red is just a colour, however it brings different meaning to different cultures.

Same goes to the three commercials that I've chosen to discuss. If each of the commercial did not put on air during the festive season, we might interprete the commercials differently. The festive seasons will act as signs for different culture to interprete it. We Malaysians has different races and each of us understands each other's festive seasons. We understand during those days we will have our reunion with our family to celebrate the festive season. Therefore, by airing the commercial during the festive seasons such as Chinese New Year, Hari Raya and Hari Deepavali, we will understand the connotation brought by the commercial as reunion and appreciation of our family. However, if the commercials are broadcasted during a normal day, they will convey a different message to us.



Gehrmann, V. 2013. Symbolism of Colours - Chinese Customs. [online] Available at: http://www.nationsonline.org/oneworld/Chinese_Customs/colours.htm [Accessed: 1 Aug 2013].

Incredibleart.org. 1994. Symbolism of Color: Using Color for Meaning. [online] Available at: http://www.incredibleart.org/lessons/middle/color2.htm [Accessed: 1 Aug 2013].

Nobody's child

This post will dissect the 2008 Petronas Chinese New Year commercial by using denotation, connotation and myth. Based on my understanding of the commercial, the denotation, connotation and myth of the commercial are interpreted as the following:

http://www.youtube.com/watch?v=cqDdhloTLM4

Denotation: The denotation of this commercial starts with a primary school boy who attended his drawing class. In that class, students are required to draw a piece of drawing based on their understanding of the title of "Reunion Dinner". During the class, while every students are busy drawing their own "Reunion Dinner", Tan Thiam Hock is doing nothing and wandering around ended up getting yelled at by the teacher. In the end, when the school hour has ended, everyone went home with their family happily. Later that, Thiam Hock sat down at the bus stop for quite some time and in the end an Indian lady came to pick him up. He gave the Indian lady a hug and they both walk back to an orphanage.

Connotation: The connotation for this commercial is to tell the audiences Tan Thiam Hock do not have a family, therefore he did not know how does a family reunion dinner looks like. He could not imagine/ illustrate the situation of a "Reunion Dinner", so he could not draw it out and ended up wandering around in the class.

Wings of a Man

This post will dissect the 2008 Petronas Hari Deepavali commercial by using denotation, connotation and myth. Based on my understanding of the commercial, the denotation, connotation and myth of the commercial are interpreted as the following:

http://www.youtube.com/watch?v=znUqBcL4Nv8

Denotation: The commercial starts with an Indian man who works as a cleaner in an aeronautics training academy. His son Mahesh as a small child wants an aeroplane which caused him to work hard in order to succeed his son's dream by buying books for him to study. After time passes, Mahesh grown into a young adult. He was given confidence by a dad of his friend. However his dad is still working hard and don't allow his son to pick him up earlier. Years go by, Mahesh father has passed away but Mahesh has succeeded his dream to be a pilot with the help of his father.

Connotation: They connotes message of how great a father can be, how much he had sacrifice and worked hard even though just as a cleaner in order to succeed his son's dream. They also showed as a son/daughter, we probably would not notice what our parents have done behind in order to help us to success in our life. Parents are the greatest in our life.

Mak Ok Tak

This post will dissect the 2008 Petronas Hari Raya Aidilfitri commercial by using denotation, connotation and myth. Based on my understanding of the commercial, the denotation, connotation and myth of the commercial are interpreted as the following:

http://www.youtube.com/watch?v=fgaC8Wcj5os

Denotation: The commercial starts with a young man named Man who just came back to his home from other state (Pahang) to celebrate Hari Raya with his mother. However, right after he greets his mother, there isn't much conversation going on between him and his mother. Then he wanted to continue on his work project but there's no internet at home. Later that night, his mum cooked his favourite dish for him but Man leaves the house before eating his dinner to use the internet in order to finish his work. While Man is doing his work in a hotel, he met an uncle who stays at the hotel waiting for his son to be discharged from the hospital after having an operation. The uncle then tells how worried he is when he couldn't see and hear from his son. After that small conversation, Man decided to go home to accompany his mother.

Connotation: This commercial connotation is about the realisation of the words said by the old man by Man. Every words said by the old man suddenly caused Man to realise it reflects similarly to what his mother would felt while he was outstation working, worried and uneasy. And yet Man is still doing the same thing even though he is back at home - making his mother, whom he had just meet just a while ago worrying about him leaving to the town and continues working.

Denotation, Connotation and Myth

After having tutorial session with my tutor, he gave me feedback on the advertisements I've chose, they are more suitable to be dissected and analysed by using the deno, conno and myth. Therefore, in this post I will discuss about the meaning of these three keywords.

Denotation is defined as the surface, the more obvious meaning of the context. Denotation are usually the first layer of understanding of the audiences. It is more descriptive and is interpreted on what we see.

Connotation is defined as a second layer of meaning of the context. A layer which tells the meaning behind the context and it is much related to socio-culture as for different culture might have different interpretation on the context itself. It is based on the understanding of the context rather than what we see on the surface.

Myth is being defined to signifies meaning in a broader way. The third layer of meaning, a layer which tells the problem/meaning of the reasons of the connotation. It has to thought in a further way to understand what it signifies.

Here's an example of the denotation, connotation and myth.

Denotation: A lung-shaped forest is being destroyed.

Connotation: Non-stop deforestration will cause pollution which will  cause harm to our respriratory system. Therefore, we must stop deforestration in order to have healthy air and clean environment.

Myth: Humans creates pollution and sacrifices their own health in the exchange of wealth.

redd-monitor.org. 2008. Conservation International shock advert adds to confusion about REDD. [online] Available at: http://www.redd-monitor.org/2008/10/25/conservation-international-shock-advert-adds-to-confusion-about-redd/ [Accessed: 23 July 2013].

Users.aber.ac.uk. n.d.. Semiotics for Beginners: Denotation, Connotation and Myth. [online] Available at: http://users.aber.ac.uk/dgc/Documents/S4B/sem06.html [Accessed: 25 July 2013].

Petronas's 2008 Print Advertisements

Media language is the message told through a different medium, be it television, radio or the internet. Media language usually convey the message/ meaning through signs and symbols. However, there are different media languages, just the same as humans we have different language and also different dialect too.

Therefore in the essay besides discussing about different language as in background of different races and culture, I will also do a comparison on two different media language on the same advertisements - the film/commercial language vs the advertisement language

Although 3 of these advertisement is the from the same commercial from what I've posted in the previous posts, however they show different signs, symbols and message. In the coming posts I will discuss about the comparison between this two media languages and also the three multiple language of the commercials.

Media.edusites.co.uk. 2009. MediaEdu - Media Studies Resources. [online] Available at: http://media.edusites.co.uk/article/understanding-media-language/ [Accessed: 23 July 2013].

Petronas Commercials

The advertisement of a local brand I choose to discuss is Petronas. Petronas is a national oil company of Malaysia own by the government of Malaysia. Although it is a petroleum company, however their big advertisements were never about their product nor petroleum. Petronas's famous advertisements are usually advertising touching real-life glimpses of ordinary Malaysian's life.

I have chose 3 Petronas advertisements (video) to discuss and compare. This 3 advertisements are advertised in different big festive celebration of the 3 big races in Malaysia, which are the Chinese, Malay and Indian. Instead of being literal comparing the commercials with purely just language, I compare them in a different context as languages are closely tied with culture, with different languages it tells a different background story and culture of a certain races. 

2003 Petronas's Commercial

Chinese New Year - Nobody's Child

Synopsis: Tan Thiam Hook, the main character of the commercial is an orphan. His class was given a task to draw their own "Reunion Dinner" according to their understanding. However, Tan Thiam Hook failed to do so and being yelled by his teacher.

Hari Raya Aidilfitri - Mak Ok Tak

Synopsis: Man as the main character who just came back to his hometown from his work at Pahang to celebrate Raya. His mother prepared a lot of things for his homecoming such as new cloths and home dishes. However Man is too busy for his work, he left the house to the town to search for internet before even having dinner with his mother that night. He then meets an old man in the town who came to visit his son that just finished his operation, letting Man know how a dad feels when he left his son alone. Man then realised the feeling might be the same for his mother and he went back to meet her mother instead of doing his work.

Hari Deepavali - Wings of a Man
Synopsis: A story of an Indian dad who works hard to fund his child even his job is a low-pay job. He worked hard to fund his son to study and in the end the son succeeded his own dream to be a pilot even though his father has passed.












Instead of advertising the product of Petronas, they advertise more on the life of Malaysians. Probably this is another way of advertising their brand?



Petronas.com.my. 2011. PETRONAS. [online] Available at: http://www.petronas.com.my/media-relations/advertisements/Pages/prints-ads.aspx [Accessed: 29 July 2013].

Petronas.com.my. 2011. PETRONAS. [online] Available at: http://www.petronas.com.my/about-us/Pages/corporate-profile.aspx [Accessed: 29 July 2013].

YouTube. 2008. PETRONAS CHINESE NEW YEAR 2008 AD, REUNION DINNER. [online] Available at: http://www.youtube.com/watch?v=cqDdhloTLM4 [Accessed: 29 July 2013].

YouTube. 2008. Iklan Petronas Raya 2008 (enjoyvids.blogspot.com). [online] Available at: http://www.youtube.com/watch?v=fgaC8Wcj5os [Accessed: 29 July 2013].

YouTube. 2008. Cool Petronas (Deepavali 2008). [online] Available at: http://www.youtube.com/watch?v=znUqBcL4Nv8 [Accessed: 29 July 2013].

Communication, Language & Meaning

Language:
1.a body of words and the systems for their use common to a people who are of the same community or nation, the same geographical area, or the same cultural tradition.

2.any system of formalized symbols, signs, sounds, gestures, or the like used or conceived as a means of communicating thought, emotion.
http://dictionary.reference.com/browse/language

There are more than thousands of different languages in this world and it is said that language is what made us human. Language is what helps humans to communicate, it creates meaning and also feeling. Therefore, we can understand more meaning by learning different languages.

Languages are not just what we speak in our daily life. Sub-conciously language can also be in different form such as the internet language, signs and symbol. Probably elder people like our grandparents would not understand the internet language.

Languages are use to communicate and convey meanings, therefore visual can also be part of a language. Advertisements communicates through visuals and videos, selling their product through images and commercials, it's like bringing language to a next level.
Example:

http://www.sdcblog.com/wp-content/uploads/2011/08/creative-ads-billboard.jpg


Infoplease.com. 2011. How Many Spoken Languages | Infoplease.com. [online] Available at: http://www.infoplease.com/askeds/many-spoken-languages.html [Accessed: 23 July 2013].

Varadan, S. n.d.. Online Jargon, Chat lingo, Internet slang. [online] Available at: http://reviews.in.88db.com/index.php/technology/internet/2732-online-jargon-chat-lingo-internet-slang-know-learn [Accessed: 28 July 2013].

Cline, A. n.d.. Language, Meaning, and Communication. [online] Available at: http://atheism.about.com/od/criticalthinking/a/language_2.htm [Accessed: 27 July 2013].

Nsf.gov. 1996. Language and Linguistics: Introduction. [online] Available at: http://www.nsf.gov/news/special_reports/linguistics/intro.jsp [Accessed: 26 July 2013].