This chart arrange and enable me to do a comparison more easily based on the denotations, connotations and myths of each festive commercials. Based on the chart, all of the Petronas commercials on 2008 share the different connotations.
CNY - talks about an orphan who didn't have experience on "Reunion Dinner" causing him doesn't know how to draw the specific theme drawing.
Raya - a sudden realisation on the worry and uneasy feeling of the mother when she misses, worry but could not call/contact the son.
Deepavali - talks about the greatness of a father, sacrificing himself by working hard in order to succeed his child's dream.
As for the myths, all three advertisements share a similar mythology which is more towards the family value. For Asian culture, it seems like taking care and appreciate the family is one of a big responsibility which as a son/daughter must hold on to. It is a big taboo for the Asian culture to not take care of their elderly. Unlike the western culture, whereby the son/daughter reached certain age they can have their own freedom and explore the things they want without having the big responsibility of taking care the elderly.
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